As so many of our long-term supporters know, Climate for Change has been reaching everyday Australians in a bid to create the social climate for effective action on climate change for more than seven years...
Over this time, we’ve impacted more than 11,500 people through our Climate Conversations Program alone. This flagship program didn’t come about by accident - it’s a structured, regularly updated and highly researched approach with an incredible legacy.
Those who have attended a Climate Conversation will see the intentional similarities between the TupperwareⓇ party model. This is supported by a strong raft of evidence from social researchers like Dr Rebecca Huntley, where our Theory of Change is backed by the knowledge that humans process and understand new information best when it’s delivered by those they trust - their peers. This creates a unique and powerful social model for open, supportive and constructive conversations about climate, where we see everyday people express their fear, grief or anxiety, and explore the opportunity to direct these emotions into tangible actions.
Mike McEvoy, our National Program Manager, described C4C’s Theory of Change in detail at our recent campaign pre-launch and launch events, including up to date data on the impact this progressive program is having across Australia. We are incredibly thankful for our donors, supporters and volunteers without whom this important work would not be possible.
To watch the full 10-minute video, simply click the image below.
