Our Personal Narrative sets the tone of the Conversation and builds our relationship with our attendees. The success of the rest of our Conversation can hinge upon whether we tell our own story well. The purpose of our personal narrative is:
- to build trust and connection with our audience
- to connect our audience with values within them that will motivate them to act
- to contextualise facts and data in ways that are meaningful and memorable
- to sow seeds and evoke curiosity to learn more
- to hold a mirror to our audience that encourages them to self reflect.
It is also an opportunity to reveal a new frame; to show, rather than tell.